Jomalone Christmas Cologne Collection 5x9ml

How to Keep Your Perfume Fresh and Long-Lasting

Taking care of your perfume helps preserve its original beauty and makes every spray feel like the first. Here are three simple but important tips to keep your fragrance in perfect condition:

1. Store in a Cool, Dry Place

Heat and sunlight can change the scent and color of your perfume. Keep your bottle in a cool, dark place—like a drawer or cabinet—away from windows, radiators, or bathrooms.

5. Apply Gently on Pulse Points

For the best performance, spray perfume on pulse points such as the wrists, neck, and behind the ears. Avoid rubbing the fragrance into your skin, as it can break down the scent layers and affect how it develops.

6. Protect from Light and Air

Exposure to light and oxygen can slowly weaken the fragrance. To prevent this, store your perfume in its original box or another shaded, enclosed space.

With these simple habits, your perfume will stay fresh, vibrant, and uniquely you—every time you wear it.